The experts at Crane Communications bring their background working with the world's top businesses to your projects, delivering a product that is strategic, targeted and appropriate for your audiences. Some of our capabilities include:

Program Development
Experienced strategic counsel and development assistance with corporate programs, including:
  • Annual public relations and marketing plans
  • Product rollouts
  • Internal communications plans
  • Key message development
Creative Services
Effective and consistent communication of key messages through all written materials,
including both external and internal vehicles, such as:
  • Press releases
  • Case studies
  • Newsletters
  • Company and product backgrounders
  • Bylined articles
  • White papers
  • Web site copy
  • Marketing collateral
  • Annual reports
  • Presentations
  • Speeches
  • Sales letters
  • Internal sales program announcements
  • Sales force communications
Technical Writing
Ability to communicate technical information in an accessible and reader-friendly format, in documentation like:
  • Technical white papers
  • Contributed articles
  • Technical notes
  • Use cases
Media and Analyst Relations
Comprehensive programs that result in coverage that helps you achieve your business goals, targeting your specific audiences, such as:
  • Trade publications
  • Consumer media
  • National business press
  • Analyst campaigns
  • Local or regional outlets
Research and Surveys
National survey data expert available to craft and oversee your research activities, such as:
  • Custom creation of survey and research programs
  • Development of survey content and execution
  • In-depth data analysis, reporting and recommendations
Speakers Bureau
Kellye Crane founded one of the earliest and most successful agency-based speakers bureaus in high-tech PR
(while at Alexander Communications). Activities include:
  • Trade show and conference research and targeting
  • Speaker proposal crafting and submission
  • Ongoing follow-up with event management to secure slots